Videography
Latoya Lovell created her first solo video for K-Swiss in 2015. After gaining valuable experience as a Production Assistant on various projects, she began crafting her own videos and honing her skills in Art Direction. Over the years, Latoya has continued to elevate her craft, collaborating with key brands to cover events, develop compelling content, and bring ideas to life from concept to completion.
Her expertise extends to creating dynamic content for interiors, events, social media, and out-of-home (OOH) media, ensuring every project makes a bold and lasting impression.
Brief
Document the journey of parents raising children with learning disabilities
Outcome
– Create a pitch deck, storyboard and shot list
– Film and Edit a 30 minute documentary for an event
Brief
Launch a bold video podcast for the daring style of Heretic Nine.
Outcome
– Film and edit a visual podcast
– Create short form assets for social media
Brief
Craft a cooking video series tailored for YouTube and Instagram audiences.
Outcome
– Film and Edit 8 cooking videos for YouTube and Instagram.
– Create 20 short form social media assets
– Create a YouTube Channel
Brief
Create video content for Social media specifically Instagram.
Outcome
– 1 promotional video for Instagram
– short form social media assets for Instagram stories.
Brief
Organise production services for London Fashion Week (Royal Opera House) which included:
– 4 Videographers
– 6 Photographers
Outcome
– 1 promotional video
– Full photography of full show including backstage and press board coverage
Brief
Create multiple videos for social media content to help drive sales on Black Friday.
Outcome
14 videos were delivered in total and were used across social media.
Brief
Help develop film and edit a 24 part online motivational course
Outcome
24 videos were delivered in total and were used across YouTube.
Brief
Film promotional videos and patient videos
Outcome
– 15 social media videos
– 15 patient videos
– 2 explainer videos
(Disclaimer: Graphics were added by another editor)